Outdated website
The site looks acceptable, but visitors cannot quickly understand the offer or the next step.
Founder-led systems for small businesses
Websites, AI workflows, and client systems that fix real business friction.
Koinophobia Labs helps small businesses losing time or revenue to outdated websites, messy inquiries, manual follow-up, and disconnected tools. You work directly with Blake from diagnosis through launch.
A practical system, end to end
01
Clear front doorVisitors understand the offer and next step.
02
Structured intakeThe right details arrive in one place.
03
Reliable follow-throughRouting, reminders, and handoff stop relying on memory.
Founder-led from scope to launch
Scope and price approved before development
Working prototypes before large commitments
Direct communication and documented decisions
Mobile-first builds with launch support
Recognize the friction
Where businesses usually start losing customers
The visible symptom may be a weak website. The actual problem is often an unclear customer path or a process that breaks after someone shows interest.
Messy inquiries
Customers send incomplete details across email, social media, and text, creating avoidable follow-up.
Manual follow-up
Leads disappear because replies, reminders, and routing depend entirely on memory.
Confusing booking
The business cannot collect requirements, assign requests, or move customers toward a deposit cleanly.
Disconnected tools
Forms, calendars, payments, email, and customer information do not work together.
Client work and business systems
Work built around real business problems
Every project below carries a visible status so a concept is never mistaken for a delivered client engagement.
Koinophobia Labs is building its external client portfolio in public. The current published business work is concept work; internal products appear separately below. No concept is presented as completed client work.
Concept Build
Blackline Ritual
A structured tattoo-studio front door designed to replace incomplete DMs with serious, routing-ready consultation requests.
- Problem
- Tattoo inquiries often arrive without placement, size, budget, references, or a clear understanding of the studio’s process.
- Designed response
- A premium mobile-first site concept combining artist fit, healed-work proof, booking rules, required inquiry details, and a deposit-ready customer path.
Concept scope: 3–7 business days
Conversion designStructured intakeBooking UXResponsive web
Read the case study Concept Build
Iron Method Coaching
A focused local-fitness site concept built around program clarity, trust, and a low-friction trial-week inquiry.
- Problem
- Prospective members often cannot tell who a program is for, what happens first, or how to ask a useful question from a phone.
- Designed response
- A responsive sales path that explains the coaching method, sets expectations, shows the customer journey, and makes the trial step obvious.
Concept scope: 3–7 business days
Landing pagesConversion copyLocal-service UXResponsive web
Read the case study Clear offers
Useful work, with the likely range visible
No implementation begins until the scope, price, timeline, responsibilities, and revision process are approved.
Flat fee
$2502–3 business daysRevenue Leak Audit
Best for: Owners who know something is underperforming but need a prioritized diagnosis before committing to a build.
Solves: Unclear messaging, broken customer paths, mobile friction, and missed booking or inquiry opportunities.
- Website and journey review
- Conversion-friction review
- Automation opportunities
- Prioritized roadmap
- PDF report and walkthrough
Primary deliverableA scored, prioritized report you can use with Koinophobia Labs or take elsewhere.
Start with an auditTypical range
$149–$4991–3 business daysQuick Fix Sprint
Best for: Businesses with one contained issue that should not become a full redesign.
Solves: A broken CTA, weak form, mobile layout issue, analytics gap, or booking-flow snag.
- Focused diagnosis
- Agreed repair
- Cross-device QA
- Launch support
Primary deliverableThe agreed repair implemented and tested.
Request a sprintTypical range
$499–$1,2003–7 business daysLanding Page Rebuild
Best for: Businesses that need one clear offer and a stronger path from visit to inquiry.
Solves: The current page is unclear, slow, hard to use on mobile, or missing a focused call to action.
- Messaging structure
- Responsive design and build
- CTA and lead form
- Basic analytics
- Launch support
Primary deliverableA launched, responsive landing page with a working inquiry path.
Request a landing pageTypical range
$1,500–$3,5001–3 weeksSmall-Business Website
Best for: Service businesses that need a credible, useful home base instead of a generic template or social-only presence.
Solves: Customers cannot quickly understand the business, services, proof, process, or next step.
- Strategy and copy structure
- Custom responsive build
- Core service pages
- Inquiry flow
- SEO and analytics basics
- Deployment and launch checklist
Primary deliverableA launched business website with documented access and handoff.
Request a websiteYou will know the agreed scope, price, timeline, and revision process before development starts.
AI workflows and front-office systems are custom-scoped because tool access, routing rules, integrations, and failure paths vary by business.
The delivery process
Know what happens before the first build day
A focused six-step process keeps commercial decisions explicit and the work legible.
Diagnose
Understand the business problem, customer journey, current tools, and the smallest useful outcome.
Scope
Define deliverables, responsibilities, timeline, price, review rounds, and success criteria in writing.
Build
Create the approved website, workflow, automation, or prototype with direct founder communication.
Review
Walk through working software and complete the revision rounds included in the approved scope.
Launch
Test critical paths, deploy the system, and confirm the right ownership and account access.
Support
Provide the scoped post-launch window, handoff notes, and options for maintenance when needed.
Products built inside the lab
Technical depth, separated from client proof
These are Koinophobia Labs products. They demonstrate product strategy, interface design, AI integration, mobile thinking, safety work, and production delivery—not external client outcomes.
Internal Product · Live MVP
Career Forge
An ATS-focused tool that turns real work history into clearer resume and LinkedIn materials without inventing experience or metrics.
AI-assisted generationStructured onboardingDocument workflowsProduction deployment
Open Career Forge
Internal Product · Working Demo
Trendi
A focused creator workflow for shaping a rough thought into clear words to say on camera.
Structured creative workflowResponsive product UIUser-state flowProduct prototyping
Explore Trendi
Internal Product · Live Web MVP
You Know Ball
A sports-debate AI with an answer-first interaction model, scoring, shareable output, and betting guardrails.
AI interaction designNative iOS shellSafety testingProduction web deployment
Play You Know Ball
Founder-led by design
The person scoping the work is the person building it.
Koinophobia Labs is an intentionally focused solo studio. Clients work directly with Blake Taylor across business diagnosis, product thinking, design, AI workflows, implementation, testing, and launch.
The goal is a useful system with clear ownership—not layers of agency process or inflated deliverables.
Direct communicationNo account-manager handoff
Documented decisionsScope and responsibilities stay visible
Operator backgroundCustomer operations and trust-heavy environments
Builder proofWorking internal products and tested releases
Straight answers
Before you commit
How much does a project cost?
A focused repair usually falls between $149 and $499, a landing page between $499 and $1,200, and a small-business website between $1,500 and $3,500. AI workflows are scoped after discovery because the number of tools, rules, and failure paths varies. Final scope and price are approved before development.
How quickly can you start?
Availability is confirmed after the initial intake. A start date is not promised until scope, required content, access, and any applicable initial payment are ready.
How long does a project take?
Quick fixes typically take 1–3 business days, landing pages 3–7 business days, websites 1–3 weeks, and AI workflows 1–4 weeks. The approved scope includes the actual schedule.
Do I need a completely new website?
No. If the foundation is sound, a focused repair or landing-page rebuild may be the better investment. The audit exists to make that decision clearer.
Can you improve my current site?
Yes. Koinophobia Labs can repair calls to action, forms, mobile layouts, conversion copy, analytics basics, and booking paths without replacing everything.
Can you connect forms, calendars, payments, or email?
Yes, when the tools support reliable integration. The exact data flow, third-party costs, permissions, and fallback behavior are documented during scoping.
Do you offer ongoing maintenance?
Maintenance can be scoped separately. It is optional unless the system genuinely requires ongoing operation or third-party monitoring.
A low-risk first step
Start with the problem, not a giant commitment.
The $250 Revenue Leak Audit gives you a prioritized plan you can use whether or not Koinophobia Labs handles the implementation.