Blake Taylor · founder, builder, the only employee
The fear of an ordinary life, and what I did about it.
“Koinophobia is the fear of being ordinary. I named the studio after the thing I was running from, so I'd never get to forget it.”
I'm Blake. I spent three years in sportsbook operations in the sports-betting market, keeping high-volume systems and the people around them calm while a lot went wrong at once. In July 2026 the role ended. I had a list of tools I'd wished existed for years, a Mac, and a set of AI coding agents I'd learned to direct like a small crew. Now five of those tools are on the App Store.
How I build
Four rules, all of them earned the hard way.
Live the problem first.
Every product here started as something I needed the week I needed it.
Build the smallest true version.
Trendi shipped with the newer pipeline turned off because it broke a mode that worked.
Test on the device.
The simulator was green for weeks while testing on a real phone found two shipping defects.
Ship, then say exactly what's true.
The product registry keeps evidence, verification dates, and known limits. Its freshness tests flag records that need another check.
What AI does here, and doesn't
The agents are why one person can do this. They're not the pitch.
AI agents write a lot of the code, run the checks, and draft the documentation. They don't choose what to build, decide what ships, or get to make a claim the product can't back. Taste and judgment are the job.