Tell Blake about your shop
Use the short form below. It takes about two minutes and nothing is charged on this page.
Lowest-risk start · Flat fee
The audit checks your whole site — trust, mobile flow, booking paths, contact visibility — measures what is costing you inquiries, and puts everything in one prioritized report you can act on with or without Koinophobia Labs.
Got an email from Blake?
Conflicting hours, a booking form that stops short, five different ways to contact you, artist pages that trail off — whatever it was, that is one visible symptom. The audit checks the whole site, measures what is costing you inquiries, and puts everything in one prioritized report.
Not sure diagnosis is the right first step? Use the Project Concierge to compare the fit without blocking the audit path.
From scattered symptoms to a clear system
The deliverable
You receive a practical system for deciding what to fix first — not a pile of disconnected opinions.
The path
Use the short form below. It takes about two minutes and nothing is charged on this page.
If the audit is the right move for your site, you get a delivery date and a secure Stripe payment link. Card details go to Stripe, never to this site. If it is not the right move, Blake says so instead of selling you one.
The scored PDF arrives with a walkthrough of what was found, in plain language, ordered by what matters most.
If you want the problems fixed, the audit price comes off the build. If you fix them yourself or with someone else, the report is still yours.
Built for Chicago and Chicagoland shops and local businesses — tattoo studios, barbers, trainers, restaurants. If the audit is not the right move for your site, Blake will say so instead of selling you one.
Start with the friction
Share what you want more of — calls, bookings, walk-ins, or qualified inquiries. Blake replies with fit, a delivery date, and the payment link if the audit is the right next system to build.